Our mission

Attention on sustainability is growing substantially in the recent years, especially since the Next Generation EU dedicates great part of its funds to ecological and green transition, while the new European Green Deal provides an action plan to make the EU’s economy sustainable, in line with SDGs from Agenda 2030. The tourism industry stands to gain not just from a more pristine and sustainable environment but also from actively participating as a crucial contributor to the collective pursuit of achieving a carbon-neutral Europe. The Green2Grow project is focusing in addressing the above challenge, by filling in the skills gap in tourism ecosystem, related to green transition, specifically among the key players at regional level – namely the Destination management organisations (DMOs). In the highest extent the project contributes to the Programme’s horizontal priority Environment and fight against climate change, as its main objective is related namely to creating a set of green skills among the DMOs and development and introduction of sustainable practices, through
piloting innovative, agile and hands-on training programme and further organization of train-the-trainers events for DMOs representatives across the partnering countries with the purpose of generating significant favourable impacts on environment preservation and climate change in the process of planning and development of the regions as touristic destinations, thus contributing to wide-spreading the new skills among all players across the tourism value chain.